Bleu de Paname

Bleu de Paname, a made in France Parisian brand, has worked its way to the forefront of the menswear scene in the space of seven years thanks to its efficiently simple offer: “updated” workwear for the labour and leisure of a new generation of urbanites.

Founded and run by Christophe Lépine and childhood friend from the south Parisian suburbs Thomas Giorgetti. Lépine, who was working at Nike’s Parisian Head Office, and Thomas Giorgetti who was busy in the fashion press industry, started Bleu de Paname in 2009 as a “secret” brand. Both partners were simultaneously busy on a number of different activities and the pair started thinking up a single-product brand in 2008 based on denim jeans, both already having a strong belief in local workwear; revisited French working attire.

Back then, that segment of fashion had absolutely no cool factor in France, yet Christophe and Thomas both believed that with the right fabrics and references, their jeans would provide a perfect introduction to an impactful brand.

They turned to their huge personal collections of new or worn garments for inspiration: streetwear, traditional, military and civilian clothing. The brand’s statement was very clear: upgraded workwear turned into perfect outfits for the daily lives of urbanites.